Richard West has held senior commercial positions in the McLaren, Williams and Arrows Formula 1 teams.  He was also a main board Director of the Le Mans and Daytona winning Jaguar Sports Car Teams and overall Administrator of The British Touring Car Championship. During his various tenures, he was responsible for bringing some of the most iconic brands into the sport with a total sponsorship value exceeding USD$165m. Today he is an international keynote speaker and high performance business coach where he challenges leaders to apply the work ethics and goal-driven attitudes of the Formula 1 microcosm to a business environment. One client summarised his work as “enabling the best to get even better”. He is a thrice published business author and a member of The Professional Speaking Association.