"I started Respect with Body Shop’s founder Gordon and Anita Roddick who built a global brand based on her ideas on sustainability and transparency.  These were absolutely visionary at the time, but the world has moved on quite a lot since then. The communication style we devised with Gordon and Anita cannot simply be copied and pasted into a 2015 campaign. All stakeholders need to adapt their communication to the constantly evolving understanding of the way that people process information and adjust their behavior in society. This involves a number of fields, and Mario makes some thought-provoking connections that certainly deserve to be explored and debated".